Without this…you might as well close your business!

“The fortune is in the follow-up,” and “The money is in the list,” are phrases that can truly be a source of endless profits, or fatal profit leakage for a business. I know I touched on this in my last email to you, but I recently spoke to a business owner about the same topic, and realized that the problem is still very widespread amongst businesses.

So let me be very clear on this: If you properly follow-up with customers, you will see a near INSTANTANEOUS increase in annual profits by 25 – 95%! How much of a difference would an increase of 75% in pure profit make in your current business?

How can I be so confident about this fact?

Because the numbers speak for themselves:

1) Research conducted by Bain & Company found that an increase of 5% in customer retention can increase profits by 25% to 95%

2) The same study found that it costs six to seven times more to gain a new customer than to keep an existing one.

3) According to Bain & Company, “US companies lose 50% of their customers every 5 years.”

4) “Companies that make customer service a high priority see twelve times the return on sales than those companies with a low emphasis on service.” -International Customer Service Association

5) “Two-thirds (or 66%) of customers do not feel valued by those serving them.” – Mark Stevens, Author

Can you see how important it is that you FOLLOW-UP with not only “hot leads,” but also your existing customer base?

When was the last time you sent a message to your existing customers to thank them for their business over the years?

When was the last time you asked your customers what areas of your business THEY felt could be improved or changed?

Just taking the time to do small things to show that you value your customers will GUARANTEE you not only see increased profits, but will also reduce your need to spend MORE on marketing to REPLACE the customers that have decided to take their money elsewhere.

The best part is, there is software and programs that will allow you to do all of this AUTOMATICALLY, so that you don’t have to spend any time sending out each message one-by-one. Take your business’ profits to the next level, and create a system for following-up with your past and present customers before it comes back to hurt you.

Any questions, comments, or concerns regarding how to get started? Just contact me and I’ll point you in the right direction!

Talk to you soon,