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Mobile marketing for hotels

Mobile Text Message Marketing is being used by Hotels to improve their customer service and increase hotel and restaurant bookings.

It’s crucial that hotels maintain a relationship with their customers in the hope that that they will repeat their booking. A quick text after departure is a courtesy gesture, which will build loyalty and show the customer you appreciate their business. Further communication can be made with special offers and discounts promotions, encouraging clients to return to the hotel. As an internal communication tool, texting can also improve communication with staff, with a quick text reaching numerous members of staff in one hit. Perfect for getting messages out to a groups of people quickly.

The East One Mobile Marketing Service is easy to use and messages can be sent from any PC quickly, easily and reliably at low cost.

How can mobile marketing help your business?

• Bookings & enquiry confirmations
  An automatic text can be sent out to anyone who makes a website or phone booking or enquiry. A text could be sent including a reference number to confirm their booking. This is all done automatically using the free Txtlocal API gateway.
• Mobile brochures
  Customers can text BROCHURE + email address to 60777 to receive a full PDF brochure directly to their email address.
• Generate leads
  Encourage potential customers to opt-in to your contact database by publishing a short code and Keyword on all promotional material, newsletters, website, brochure, encouraging people to opt-in for text news, offers and promotions.
• Sales promotions
  Send text promotions to drive business growth and to increase bookings during traditionally quiet periods. For example, a hotel could offer a room discount or weekend stay package to increase repeat bookings.
• Customer service
  A quick thank you text can be sent to all visitors departing the hotel. Further texts can be sent at a later date to maintain the relationship and encourage repeat bookings. A text could also be sent if a client leaves anything at the hotel.

What if I don’t have any mobile numbers?

There are a number of easy ways you can accumulate contact numbers.

• Simply publish Text “HOTEL to 60777″ on the website, newsletters and brochure prompting customers to opt–in for text alerts.
• Collect numbers from booking forms.
• Include a data capture box on your website. People can insert their mobile number into a data capture box and send messages out automatically via our free API Gateway.

Why East One Marketing?

Our user friendly and reliable text service is extremely popular with restaurants and fast food outlets. See Case Studies for ideas on how SMS marketing has helped fast food outlets.

ACCOUNT FEATURES

It is simple and easy to setup SMS marketing services for your business with East One Marketing, some of the features and benefits are highlighted below:

Quick Set Up

A Shared Short Code can be set up in 48 hours. A Dedicated Short Code usually takes about 6 weeks to set up.

Email Notifications

All incoming texts are immediately sent to your nominated email address.

Private Inbox

All incoming texts are also stored in your Private Inbox which contains the mobile number, message and time and date of receipt. This can then be exported to Excel at the click of a button. The numbers collected can then be used to run future SMS campaigns.

Auto Reply

For a Standard Rate Short Code an auto-reply can be set up (and changed as often as you wish) and will cost you 1 credit. For a Premium Rate Short Code the auto-reply is included as it is this message that is charged at your chosen tariff.

WAP URL

In conjunction with our Programmer’s Interface you can send back a WAP URL used for property features with pictures ect.

No Lengthy Contracts

You can run a Shared Short Code for either 3, 6 or 12 months. However, the minimum duration for a Dedicated Short Code is 12 months.

So how much will this cost?

For a Shared Short Code and Keyword (text WORD to 60777) we charge a set up fee and a monthly fee dependent on your chosen contract term.

Feature	Price
Set up fee	£100
3 Month contract	£50 / month
6 Month contract	£45 / month
12 Month contract	£40 / month
Additional Keywords	£30 / month (free setup)

Message Credits

Our prices start from just 2.6p per text and you will pay no more than 4.9p per text no matter how small the bundle!

Generally speaking one Credit equals one text message (160 characters or less to UK mobiles – longer or international texts may cost more. Click below for International Prices Coverage).

All Credits last indefinitely and are only deducted from your account as and when you use them.

Credit Bundle	Price per bundle	Price per credit
100 Credits	£4.90	4.9p
200 Credits	£9.80	4.9p
500 Credits	£24.50	4.9p
1,000 Credits	£49.00	4.9p
2,000 Credits	£98.00	4.9p
5,000 Credits	£245.00	4.9p
10,000 Credits	£450.00	4.5p
25,000 Credits	£1,050.00	4.2p
50,000 Credits	£1,900.00	3.8p
100,000+ Credits	Prices from 2.6p per credit Contact us for a quote

Dedicated Short Codes

*For a Dedicated Short Code (where you have your own number and not share our 60777 number) Call us now for a quote!

Interested?

Call us now on 01273-819382