How to get Unlimited free marketing exposure!
Do you know what the most powerful, and effective, form of advertising is? It’s word-of-mouth advertising!
A customer, or client, that is happy with your service is likely to mention your business to 4 – 10 of their close friends…which translates in to free exposure and traffic for your business’ location. Is there any reason why you wouldn’t want increased hype and excitement surrounding your business? No? Well then, let me also ask, what are you currently doing to increase and drive more word-of-mouth traffic into your business?
Many business owners could easily increase their “natural marketing” by simply implementing a referral system into their businesses. Do you have a referral system setup to encourage and reward your customers for mentioning your business and services to their friends and family? This can be something as simple as a referral “fee” that might be 10% paid to the refferer for recommending someone who makes a purchase. It could be providing discounts, or exclusive memberships, to those that help drive more business to you.
The sky is the limit for creativity, but at the end of the day some sort of system does need to be in place; otherwise many of your customers simply won’t think to mention your business to people they know.
There are three very simple ways to increase the referral traffic to your business:
1) Provide exceptional service, exceed customer expecations, and give amazing customer service. This will naturally cause your customers to tell everyone they know about how amazing their experience with your business was.
2) Ask for the referral business. Contact previous customers via email, or direct-mail, and ask if they know anyone who could benefit from your products and services.
3) Recognize and reward those who do recommend your business, and as a result helped to generate additional sales. This can be in the form of a thank you letter, discounted deals, etc.
Just by implementing this, very simple process into your business, you will see an increase in sales at essentially no additional expense.
Any questions, comments, or concerns regarding how to get started? Just contact me and I’ll point you in the right direction!
Talk to you soon,
